Senior Performance Marketing Manager (Meta)
Own our Meta performance across all 9 markets and build the agentic workflows that automate our media buying.
Apply for this positionWe are an established print-on-demand brand for personalized pet products, selling through 9 localized Shopify storefronts across Europe, North America and Australia. Meta is our main cold traffic channel and the lever that decides how fast we grow.
We are looking for a senior freelance media buyer who takes full ownership of Meta in every market and who, in parallel, turns our media buying into automated workflows. Automation is our number one company priority this year, so this role is one part performance marketing and one part process and systems design. You report directly to the founder.
What you will do
- Own Meta performance across all 9 markets: account structure, budgets, bidding, audiences and daily optimization against clear ROAS and contribution margin targets.
- Scale the markets that already work and fix the ones that do not, with a reasoned setup per market instead of one global template.
- Drive testing velocity together with our creative team: what gets tested, in which market, and how a result is read before it turns into a decision.
- Write down our media buying logic as explicit, testable rules. This is the foundation everything else is built on.
- Build agentic workflows that execute those rules, from intraday budget shifts to reporting, anomaly detection and alerting.
- Own the data quality the automation depends on: tracking, attribution and timezone handling across accounts.
What you bring
- Many years of ecommerce experience. This is a hard requirement. You have worked inside ecommerce businesses long enough to think in catalog, funnel and margin, not only in ad accounts.
- Several years of hands on Meta buying at real scale, ideally D2C across multiple countries.
- You are comfortable being measured on contribution margin rather than on ROAS alone.
- You can describe your own buying decisions as a process another system could execute. Deep process thinking matters here as much as the buying itself.
- Strong technical understanding: APIs, data structures, and building with AI tools and agents. You have shipped automations yourself, not only briefed someone else to build them.
- Fluent English.
- Full time availability, 40 hours per week, with full focus on this project. Taking on other clients in parallel is not an option.
- Individual freelancers only. We are not working with agencies.
Nice to have
- Print-on-demand or personalized product experience.
- Hands on work with the Meta Marketing API.
- Experience with server side tracking and attribution tools such as Tracify.
- Built with agent frameworks or MCP based tooling.
Key facts
- Start: as soon as possible.
- Commitment: full time, 40 hours per week, exclusive to this project.
- Compensation: 3,000 USD per month fixed, plus a performance based share on top, tied to contribution margin (CM3) and agreed individually.
- How we work: a small paid test task that mirrors real work, then an ongoing engagement if it is a good fit.
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